Soft Goat Fall 2024 Ad Campaign 2024

Description

This portrait for the Soft Goat Fall 2024 ad campaign features a model walking across a crosswalk on a New York City street. The subject wears a long beige turtleneck coat, matching trousers, and dark loafers, captured in warm natural daylight. Direction by Stephanie Bergström and Erik Magnuson, with styling by Columbine Smille and photography by Sebastián Sabal-Bruce.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign