Soft Goat Fall 2024 Ad Campaign 2024

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This portrait from the Soft Goat Fall 2024 ad campaign features a model wearing a light-coloured coat layered over a dark hooded top. Captured in New York City by women’s collection photographer Sebastián Sabal-Bruce with styling by Columbine Smille, the image showcases clean tailoring and monochromatic outerwear styling. Hair was styled by Adlena and makeup by Chloe Grae under creative direction from Stephanie Bergström and Erik Magnuson. The composition emphasises clean textures and quiet focus against an outdoor urban backdrop.