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Brand
Soft Goat
ProjectFall 2024 Ad Campaign
Model wearing a white coat and dark hooded top outdoors in New York City for the Soft Goat Fall 2024 campaign.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in white coatwhite coatcoatdark hoodmodel posing

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a model wearing a light-coloured coat layered over a dark hooded top. Captured in New York City by women’s collection photographer Sebastián Sabal-Bruce with styling by Columbine Smille, the image showcases clean tailoring and monochromatic outerwear styling. Hair was styled by Adlena and makeup by Chloe Grae under creative direction from Stephanie Bergström and Erik Magnuson. The composition emphasises clean textures and quiet focus against an outdoor urban backdrop.