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  • ·Soft Goat Fall 2024 New York City Campaign Editorial
ProjectFall 2024 Ad Campaign
Woman wearing a beige knit vest and skirt standing on a New York City sidewalk in warm afternoon sunlight.

Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in beige knit vestbeige knit vestknit vestwoman in knit skirtknit skirtwoman standing on streetwoman posing

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a woman standing on a New York City street corner during golden hour. She wears a layered beige knit outfit consisting of a sleeveless vest over a long-sleeved top and a matching knit skirt, complemented by white socks and heels. Her arms are crossed loosely as she gazes off to the side, illuminated by low-angled warm sunlight that casts long shadows across the pavement. The background consists of a storefront with closed metal security shutters and a partial street sign. The composition is vertical and captured with natural light.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Beige (90%)

Background

Street

Context

Advertising Campaign