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Close-up portrait of a Black man wearing a grey cable knit turtleneck sweater against a tiled wall

Soft Goat Fall 2024 Ad Campaign 2024

About

This close-up portrait from the Soft Goat Fall 2024 ad campaign features a Black man wearing a grey cable-knit turtleneck sweater. The tight crop focuses on the rich texture of the knit fabric and the model's profile against a neutral tiled background. Natural lighting accentuates the tactile quality of the garment and the composition. The image was captured in New York City by photographer Jack Grainge with styling by Columbine Smille.

Brand

Soft Goat

Project

Soft Goat Fall 2024 Ad Campaign 2024

Keywords

black man wearing grey turtleneckblack mangrey turtleneck sweaterturtleneck sweatergrey sweatercable knit sweater

Credits

Stephanie Bergström and Erik Magnuson
Soft Goat Creative Directors
Columbine Smille
Stylist and Director
Sebastián Sabal-Bruce
Women’s Collection Photographer
Jack Grainge
Men’s Collection Photographer
Adlena
Hair

Styles

EditorialVerticalClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Context

Advertising Campaign
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