Soft Goat Fall 2024 Ad Campaign 2024

Description

This close-up portrait from the Soft Goat Fall 2024 ad campaign features a Black man wearing a grey cable-knit turtleneck sweater. The tight crop focuses on the rich texture of the knit fabric and the model's profile against a neutral tiled background. Natural lighting accentuates the tactile quality of the garment and the composition. The image was captured in New York City by photographer Jack Grainge with styling by Columbine Smille.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign