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  • ·Soft Goat Fall 2024 Ad Campaign street fashion portrait
Brand
Soft Goat
ProjectFall 2024 Ad Campaign
Model wearing dark sunglasses and a black puffer jacket outdoors on a city street.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman wearing black puffer jacketblack puffer jacketpuffer jacketwoman wearing sunglassesblack beaniesunglasses

Description

A monochrome fashion portrait captures a model wearing a dark puffer jacket, beanie, and sunglasses while walking along a city street. The shot features soft, natural lighting with a heavily blurred urban background that emphasizes the central subject. This image is part of the Fall 2024 ad campaign for Soft Goat, photographed on location in New York City.

Style

Editorial, Vertical, Monochrome

Industries

High Street Fashion

Color

Jet Black (100%)

Background

Street

Context

Advertising Campaign