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Close-up profile of a woman wearing black sunglasses and a high-collared white knit sweater in sharp side lighting.

Soft Goat Fall 2024 Ad Campaign 2024

About

This close-up portrait from the Soft Goat Fall 2024 ad campaign captures a woman in profile against a dark background. She wears dark sunglasses and a ribbed white turtleneck sweater that rises high along her neck. Direct directional lighting creates sharp contrast across her facial features and highlights the texture of the knit fabric. The styling and composition emphasize clean lines and high-contrast forms.

Brand

Soft Goat

Project

Soft Goat Fall 2024 Ad Campaign 2024

Keywords

woman in profilewoman wearing sunglasseswoman in turtleneck sweaterwoman profilewoman wearing sunglasses and sweaterprofile portrait

Credits

Stephanie Bergström and Erik Magnuson
Soft Goat Creative Directors
Columbine Smille
Stylist and Director
Sebastián Sabal-Bruce
Women’s Collection Photographer
Jack Grainge
Men’s Collection Photographer
Adlena
Hair

Styles

EditorialVerticalCleanMatte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Context

Advertising Campaign
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