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BrandSoft Goat
ProjectFall 2024 Ad Campaign
Close-up profile of a woman wearing black sunglasses and a high-collared white knit sweater in sharp side lighting.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in profilewoman wearing sunglasseswoman in turtleneck sweaterwoman profilewoman wearing sunglasses and sweaterprofile portrait

Description

This close-up portrait from the Soft Goat Fall 2024 ad campaign captures a woman in profile against a dark background. She wears dark sunglasses and a ribbed white turtleneck sweater that rises high along her neck. Direct directional lighting creates sharp contrast across her facial features and highlights the texture of the knit fabric. The styling and composition emphasize clean lines and high-contrast forms.

Style

Editorial, Vertical, Clean, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Context

Advertising Campaign