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  • ·Soft Goat Fall 2024 Campaign Editorial Portrait
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Woman with arms crossed standing on a city street beside a traffic light for Soft Goat Fall 2024 campaign

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman standing with arms crossedwoman standingarms crossedwomancream knit vestknit vest

Description

An editorial portrait features a woman standing with her arms crossed on a city street in New York City for the Soft Goat Fall 2024 ad campaign. She wears a cream-colored knit vest over a long-sleeved top and a matching skirt, captured under warm natural sunlight. The urban background shows storefronts and a traffic signal fixture mounted on a pole. The composition is vertical with a natural, documentary-style aesthetic and warm color grading.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Cream (100%)

Background

Street

Context

Advertising Campaign