Soft Goat Fall 2024 Ad Campaign 2024

Description

This image from the Soft Goat Fall 2024 ad campaign features a black man walking past a building exterior in New York City, captured by menswear collection photographer Jack Grainge. The subject wears a dark crewneck knit sweater layered over a light button-down shirt paired with dark blue denim jeans, and he holds a bright red garment in his hand. Creative direction was led by Stephanie Bergström and Erik Magnuson, with styling and direction by Columbine Smille. Hair was styled by Adlena and makeup by Chloe Grae. The composition is shot vertically in a natural urban setting with soft, ambient daylight.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Menswear

Color

Background

Residential Building

Context

Advertising Campaign