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  • ·Soft Goat Fall 2024 Ad Campaign Street Style Editorial
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Model wearing a white jacket and dark hooded sweater standing outdoors on a city street in black and white.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman wearing white jacket and dark hooded sweaterwhite jacket and dark hooded sweaterwhite jacketdark hooded sweaterhooded sweaterwoman standing on city streetwoman standingwoman

Description

This black and white fashion image for the Soft Goat Fall 2024 ad campaign features a model standing outdoors on a city street. The subject wears a light-colored cropped jacket layered over a dark sweater with an attached hood framing her face. The composition employs a vertical framing style with natural daylight casting soft highlights across the scene. In the background, urban architecture and blurred vehicles suggest a city environment.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Street

Context

Advertising Campaign