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BrandSoft Goat
ProjectFall 2024 Ad Campaign
Man adjusting a fuzzy grey sweater against a neutral background for the Soft Goat fall campaign

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

man in fuzzy grey sweaterfuzzy grey sweatergrey sweatersweaterblack man adjusting sweaterblack manman adjusting collar

Description

This portrait from Soft Goat's Fall 2024 ad campaign features a black man adjusting the collar of a textured, fuzzy grey sweater. Captured in New York City with creative direction by Stephanie Bergström and Erik Magnuson, styling by Columbine Smille, and photography by Jack Grainge. The image emphasizes tactile knitwear materials against a minimal background, highlighting soft lighting and rich clothing textures.

Style

Editorial, Vertical, Tactile

Techniques

Soft Light

Industries

Menswear

Color

Medium Grey (80%)
Light Grey (20%)

Background

White Seamless

Context

Advertising Campaign