Fall 2024 Ad Campaign 2024

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a black man posing against a textured stone exterior wall in New York City. He wears a dark navy wool jacket with metallic buttons layered over an off-white button-down shirt and matching trousers. The low-angle framing emphasizes his presence, while soft natural light illuminates the scene with subtle shadow contours. The imagery was directed by Stephanie Bergström and Erik Magnuson, styled by Columbine Smille, and photographed by Jack Grainge.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Menswear

Color

Background

Residential Building

Context

Advertising Campaign