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  • ·Soft Goat Fall 2024 ad campaign street portrait in New York City
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Woman wearing cream cable-knit sweater and light blue jeans sitting on a New York City curb.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman sitting on curbwoman sittingcream cable knit sweatercable knit sweatercream sweatersweaterblue jeansjeansblack loafersloafers

Description

Captured in New York City for Soft Goat's Fall 2024 ad campaign, a model sits poised on a concrete curb against an urban background. She wears a textured cream cable-knit sweater layered over a light blue collared shirt, paired with straight-leg blue jeans and dark loafers. The natural daylight casts soft shadows across the street scene, highlighting the fabric textures of her apparel. The composition adopts a horizontal framing style, capturing an authentic editorial moment on location.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Cream (50%)
Denim (50%)

Background

Street

Context

Advertising Campaign