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Model wearing dark sunglasses and a black hooded top against an urban background for Soft Goat.

Soft Goat Fall 2024 Ad Campaign 2024

About

This black and white portrait for the Soft Goat Fall 2024 ad campaign features a model wearing dark sunglasses and a black hooded top. The shot is captured outdoors in New York City with urban architectural elements softly blurred in the background. Natural daylight creates sharp contrasts on the subject's face and apparel. The styling emphasizes clean lines and modern textures.

Brand

Soft Goat

Project

Soft Goat Fall 2024 Ad Campaign 2024

Keywords

woman in sunglasseswoman wearing sunglassessunglassesblack hooded tophooded topwoman

Credits

Stephanie Bergström and Erik Magnuson
Soft Goat Creative Directors
Columbine Smille
Stylist and Director
Sebastián Sabal-Bruce
Women’s Collection Photographer
Jack Grainge
Men’s Collection Photographer
Adlena
Hair

Styles

EditorialVerticalCommercialMonochrome

Techniques

Analogue / filmNatural light

Industries

Luxury Fashion Houses

Background

Street

Context

Advertising Campaign
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