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BrandSoft Goat
ProjectFall 2024 Ad Campaign
Black man wearing a white t-shirt and blue jeans leaning against a stone wall for Soft Goat fall campaign

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

black man leaning against wallblack manman leaning against wallman in white t shirtwhite t shirtblue jeansdenim jeanswoven beltgreen bag

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a black man leaning against a structured stone wall in New York City. He wears a classic white crewneck t-shirt paired with blue denim jeans, accessorized with a dark woven belt. A muted green bag is held low in his left hand, adding a subtle touch of color to the composition. The natural lighting and muted palette create an understated, polished look suited for a contemporary apparel collection.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Menswear

Color

Pure White (50%)
Denim (50%)

Background

Residential Building

Context

Advertising Campaign