Soft Goat Fall 2024 Ad Campaign 2024

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a black male model posing outdoors against a textured warm-toned architectural wall with natural shadow patterns. He wears a dark coat over a grey knit sweater and dark trousers, photographed by Jack Grainge with styling by Columbine Smille. The campaign was produced in New York City with creative direction by Stephanie Bergström and Erik Magnuson, featuring hair by Adlena and makeup by Chloe Grae. The composition uses natural lighting to highlight the clean tailoring and rich textures of the collection.

Style

Editorial, Vertical, Earthy, Raw

Techniques

Natural light

Industries

Menswear

Color

Background

Stone Texture

Context

Advertising Campaign