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  • ·Soft Goat Fall 2024 Ad Campaign Knitwear Editorial
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Model standing on a city street wearing a dark knit sweater and matching skirt with red heels

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman wearing dark knit sweaterdark knit sweaterknit sweatermatching knit skirtknit skirtred heelswoman in New York City

Description

Fashion editorial image for the Soft Goat Fall 2024 ad campaign featuring a woman standing on a city street in New York City. The model wears a dark brown cable-knit sweater paired with a matching long skirt, accessorized with red heels and dark stockings. The shot captures an outdoor urban setting with natural sunlight casting strong shadows across the pavement. The composition emphasizes textured knitwear against an architectural backdrop.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (70%)
Cherry (30%)

Background

Street

Context

Advertising Campaign