Soft Goat Fall 2024 Ad Campaign 2024

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a woman standing outdoors on a New York City street. She wears dark sunglasses, a dark buttoned jacket, and a matching turtleneck sweater under natural daylight. The background shows urban elements including a street setting with soft-focused traffic and buildings under warm sunlight. The image was styled by Columbine Smille with photography directed by Stephanie Bergström and Erik Magnuson.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign