Logo
  • Home
  • ·Media
  • ·Soft Goat Fall 2024 Ad Campaign Editorial Portrait
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Model seen from behind wearing a black sweater with a matching scarf on a city street at dusk

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in black sweaterblack sweaterwoman wearing scarfblack scarfknitwear

Description

Captured for Soft Goat's Fall 2024 ad campaign in New York City, this portrait features a model viewed from behind against an atmospheric evening street background. The subject wears a dark black knit sweater paired with a matching scarf draped over the shoulder. The composition employs a vertical framing with moody lighting and a softly blurred urban backdrop, highlighting the texture of the knitwear. Direction was led by Stephanie Bergström and Erik Magnuson, with styling by Columbine Smille and photography by Sebastián Sabal-Bruce.

Style

Editorial, Vertical, Moody

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

Street

Context

Advertising Campaign