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BrandSoft Goat
ProjectFall 2024 Ad Campaign
Black man wearing dark grey wool jacket and white t-shirt against building exterior

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

black man wearing grey wool jacketblack mangrey wool jacketwool jacketwhite t-shirtwhite trousersblack leather belt

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a black man wearing a dark grey wool jacket over a white t-shirt and white trousers secured with a black leather belt. The shot is captured in New York City with photography directed by Jack Grainge, styling by Columbine Smille, and creative direction from Stephanie Bergström and Erik Magnuson. The composition presents an outdoor urban building exterior backdrop with clean architectural lines.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Pure White (50%)

Background

Residential Building

Context

Advertising Campaign