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  • ·Soft Goat Fall 2024 Ad Campaign monochrome portrait
Brand
Soft Goat
ProjectFall 2024 Ad Campaign
Monochrome portrait of a woman wearing a textured knit cardigan and looking away against an urban street background.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman portraitwomanportraitknit cardigancardiganribbed toptop

Description

This striking monochrome portrait features a woman captured in profile, wearing a textured knit cardigan over a ribbed top. The image is part of the Fall 2024 ad campaign for Soft Goat, photographed in New York City by Jack Grainge with creative direction by Stephanie Bergström and Erik Magnuson. The natural lighting and shallow depth of field create a soft, cinematic feel against the blurred urban background.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Cream (100%)

Context

Advertising Campaign