Soft Goat Fall 2024 Ad Campaign 2024

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a Black man seated outdoors, captured by men's collection photographer Jack Grainge in New York City. He wears a textured cream-coloured v-neck knit sweater paired with dark cargo-style trousers. The natural lighting highlights the fine knit details of the sweater and the relaxed composition of the shot. Styling is directed by Columbine Smille, with creative direction by Stephanie Bergström and Erik Magnuson.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Menswear

Color

Background

Residential Building

Context

Advertising Campaign