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  • ·Soft Goat Fall 2024 Ad Campaign Street Style
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Model in black puffer jacket and sunglasses walking down a city street with out-of-focus traffic in the background.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in black puffer jacketblack puffer jacketpuffer jacketwoman walking on streetwoman walkingsunglasses

Description

This black-and-white editorial image captures a model walking down a city street in New York City as part of the Soft Goat Fall 2024 ad campaign. The subject wears a dark puffer jacket, leggings, sunglasses, and a beanie, captured mid-stride with a shallow depth of field that softens the surrounding traffic and urban environment. Creative direction was led by Stephanie Bergström and Erik Magnuson, with styling by Columbine Smille and photography by Sebastián Sabal-Bruce. The natural light and candid street-level perspective emphasize the urban mood and contemporary apparel.

Style

Editorial, Vertical, Monochrome

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Street

Context

Advertising Campaign