Soft Goat Fall 2024 Ad Campaign 2024

Description

This image from the Soft Goat Fall 2024 ad campaign features a Black man posing against a square-tiled wall in New York City. He wears a grey cable-knit turtleneck sweater layered over a dark turtleneck, paired with white trousers. Dramatic diagonal beams of harsh light slice across the upper left portion of the frame, illuminating his torso and casting shadows. The styling is credited to Columbine Smille, with photography by Jack Grainge, hair by Adlena, and makeup by Chloe Grae under creative direction by Stephanie Bergström and Erik Magnuson.

Style

Editorial, Vertical, Warm, Clean

Techniques

Hard Light

Industries

Menswear

Color

Context

Advertising Campaign