Logo
  • Home
  • ·Media
  • ·Soft Goat Fall 2024 Ad Campaign Editorial Portrait
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Man wearing a grey knit sweater and white trousers leaning against a textured brown wall in New York City

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

black man leaning against wallblack manman leaning against wallgrey knit sweatergrey sweaterknit sweaterwhite trouserswhite pants

Description

Captured in New York City for Soft Goat's Fall 2024 ad campaign, this editorial portrait features a Black man leaning casually against a weathered, textured brown wall. He wears a relaxed-fit grey knit sweater with rolled-up cuffs revealing a contrasting white lining, paired with loose-fitting white trousers and dark leather shoes. The composition is vertically framed with natural light accentuating the tactile details of the sweater knit and the rustic background surface.

Style

Editorial, Vertical, Clean, Tactile

Techniques

Natural light

Industries

Menswear

Color

Medium Grey (50%)
Pure White (50%)

Background

Stone Texture

Context

Advertising Campaign