Logo
  • Home
  • ·Media
  • ·Soft Goat Fall 2024 Ad Campaign NYC Street Portrait
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Woman in cream turtleneck and white trousers standing on a New York City sidewalk beneath a storefront sign.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in cream turtleneckcream turtleneckturtleneck sweaterwhite trouserswoman standing on sidewalkwoman in white trousers

Description

This portrait from the Fall 2024 ad campaign for Soft Goat captures a model standing on a New York City sidewalk. The subject wears a cream-colored turtleneck sweater paired with relaxed white trousers and dark footwear, accessorized with sunglasses. The scene is shot on location in an urban environment with storefront signage visible in the background under natural daylight.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (50%)
Pure White (50%)

Background

Street

Context

Advertising Campaign