Soft Goat Fall 2024 Ad Campaign 2024

Description

This image from the Soft Goat Fall 2024 ad campaign features a black man wearing a textured grey sweater and wide trousers, leaning casually against a stucco exterior wall next to a set of outdoor concrete stairs and a paned window. Photographed in New York City by Jack Grainge with creative direction by Stephanie Bergström and Erik Magnuson, and styling by Columbine Smille. The composition utilizes natural daylight and features an orange garment tucked into the pocket of the grey trousers. The raw architectural setting provides an urban backdrop for this contemporary menswear fashion editorial.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Residential Building

Context

Advertising Campaign