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  • ·Soft Goat Fall 2024 Ad Campaign New York Street Scene
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Monochrome street scene in New York featuring a person standing in a light jacket and shorts with city buildings in the background.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

person standing on streetperson standingstreet scenelight jacketdark shortswoman standingwoman standing on street

Description

Captured in New York City for the Soft Goat Fall 2024 ad campaign, this monochrome image presents an urban street scene. A central figure stands near a pedestrian crossing, wearing a light-colored jacket and dark shorts. The background shows multi-story city buildings, overhead infrastructure, and traffic signals under natural daylight. Shot by Sebastián Sabal-Bruce with styling by Columbine Smille, the frame captures a candid moment in a metropolitan environment.

Style

Documentary, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Street

Context

Advertising Campaign