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  • ·Soft Goat Fall 2024 ad campaign navy suit editorial
Brand
Soft Goat
ProjectFall 2024 Ad Campaign
Model in dark sunglasses wearing a dark navy blazer and matching trousers outdoors on a city street.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in navy suitnavy suitwoman in blazernavy blazerdark sunglasses

Description

This image from the Soft Goat Fall 2024 ad campaign features a model standing outdoors on a New York City street. The subject wears a structured dark navy blazer paired with matching trousers and dark sunglasses, capturing an urban aesthetic. Natural lighting casts soft shadows across the scene, highlighting the tailored silhouette and textures of the apparel. Creative direction was led by Stephanie Bergström and Erik Magnuson, with styling by Columbine Smille and photography by Sebastián Sabal-Bruce.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (100%)

Background

Street

Context

Advertising Campaign