Soft Goat Fall 2024 Ad Campaign 2024

Description

A model is captured outdoors in New York City for the Soft Goat Fall 2024 ad campaign, directed by Stephanie Bergström and Erik Magnuson with styling by Columbine Smille and photography by Sebastián Sabal-Bruce. The model wears a thick cream ribbed-knit turtleneck sweater paired with white trousers, accessorized with dark rectangular sunglasses. Natural light highlights the texture of the knitwear against a soft, darkened urban background. Hair styling was provided by Adlena and makeup by Chloe Grae.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign