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Brand
Soft Goat
ProjectFall 2024 Ad Campaign
Black man leaning against a stone wall wearing a grey jacket, white t-shirt, white trousers, and black loafers.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

black man leaning against wallblack manman leaning against wallgrey jacketwhite t-shirtwhite trousersblack beltblack loafers

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a black man leaning casually against a large stone block wall in New York City. He wears a dark grey buttoned jacket over a plain white t-shirt, paired with matching white trousers held up by a thin black belt, and polished dark loafers. The composition captures a composed, relaxed stance with natural daylight illuminating the architectural backdrop. Hair was styled by Adlena and makeup by Chloe Grae, complementing the clean editorial aesthetic.