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  • ·Max Mara Spring 2026 Campaign Editorial by Craig McDean
Brand
Max Mara
ProjectSpring 2026 Campaign
Model wearing a neutral beige trench coat and matching trousers, holding a black handbag against a painterly forest backdrop for Max Mara.

Max Mara Spring 2026 Campaign 2026

Associated creatives

Craig McDean
Craig McDeanPhotographer
Tonne Goodman
Tonne GoodmanStylist
Mia Armstrong
Mia ArmstrongModel

Tags

woman wearing beige trench coatbeige trench coattrench coatwoman in trousersmatching trouserstrousersblack handbaghandbagwoman standingmodel posing

Description

Fashion campaign portrait for Max Mara photographed by Craig McDean and styled by Tonne Goodman. Model Mia Armstrong poses standing against a dramatic, painted forest backdrop with misty ground effects and rich floral foliage. She wears a long, neutral beige trench coat layered over matching trousers and a black top, while carrying a structured black leather handbag. The lighting is moody and dramatic, complementing the painterly aesthetic of the set. The bold white Max Mara logo appears overlaid across the lower portion of the frame.