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Model wearing a neutral beige trench coat and matching trousers, holding a black handbag against a painterly forest backdrop for Max Mara.

Max Mara Spring 2026 Campaign 2026

About

Fashion campaign portrait for Max Mara photographed by Craig McDean and styled by Tonne Goodman. Model Mia Armstrong poses standing against a dramatic, painted forest backdrop with misty ground effects and rich floral foliage. She wears a long, neutral beige trench coat layered over matching trousers and a black top, while carrying a structured black leather handbag. The lighting is moody and dramatic, complementing the painterly aesthetic of the set. The bold white Max Mara logo appears overlaid across the lower portion of the frame.

Brand

Max Mara

Project

Max Mara Spring 2026 Campaign 2026

Keywords

woman wearing beige trench coatbeige trench coattrench coatwoman in trousersmatching trouserstrousersblack handbaghandbagwoman standingmodel posing

Credits

Craig McDean
Photographer
Tonne Goodman
Stylist
Mia Armstrong
Model

Styles

VerticalMoodyEditorial

Industries

Luxury Fashion Houses

Background

Set-dressed

Context

Advertising Campaign
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