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  • ·Soft Goat Fall 2024 Ad Campaign Street Portrait
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Model in dark sunglasses and hooded jacket walking on an urban street with cars and buildings in the background.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

model in hooded jackethooded jacketjacketmodel in sunglassessunglasses

Description

This monochrome street portrait captures a model wearing dark sunglasses and a hooded jacket amidst an urban street scene in New York City. Parked cars and city buildings line the thoroughfare under natural daylight. The composition is shot vertically with high-contrast monochrome tones and distinct film grain. This piece is part of the Fall 2024 Ad Campaign for Soft Goat, styled by Columbine Smille with photography by Sebastián Sabal-Bruce.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Street

Context

Advertising Campaign