Logo
  • Home
  • ·Media
  • ·Soft Goat Fall 2024 Campaign Editorial
Model standing on a city street wearing a dark burgundy cable knit sweater and matching skirt.

Soft Goat Fall 2024 Ad Campaign 2024

About

This photograph from the Soft Goat Fall 2024 ad campaign features a model standing outdoors on an urban street, styled in a dark burgundy cable knit turtleneck sweater and matching skirt. The lighting casts distinct shadows across the scene, highlighting the rich texture of the knitwear against the blurred city background. The project was created with creative direction by Stephanie Bergström and Erik Magnuson, styling by Columbine Smille, and photography by Sebastián Sabal-Bruce.

Brand

Soft Goat

Project

Soft Goat Fall 2024 Ad Campaign 2024

Keywords

woman wearing cable knit sweatercable knit sweaterknit sweatersweaterwoman in burgundy outfitburgundy outfitwoman standing on streetwoman

Credits

Stephanie Bergström and Erik Magnuson
Soft Goat Creative Directors
Columbine Smille
Stylist and Director
Sebastián Sabal-Bruce
Women’s Collection Photographer
Jack Grainge
Men’s Collection Photographer
Adlena
Hair

Styles

EditorialVerticalEarthy

Techniques

Natural light

Industries

Designer Fashion

Background

Street

Context

Advertising Campaign
Similar media
Model in charcoal grey knit sweater and black boots walking on a city street in front of a large white panel by Caitlin Mitchell.
Model wearing a dark burgundy suit and high heels crouching against a plain white studio wall under a warm pink light gradient.
Model standing on a rocky terrain holding a long black scarf horizontally, wearing a cream knit set against an overcast sky.
Woman in oversized grey cable knit sweater and black boots holding her hair outdoors
Woman in white knit sweater and rust beret leaning against stone wall with arms crossed outdoors in Sydney.
Model in tweed jacket with fur cuffs and matching skirt standing on an outdoor balcony against cloudy skies.
Model in cream cable knit sweater standing against a corrugated metal wall with palm frond in view
High-angle view of a woman walking across a city crosswalk wearing a plaid jacket and blue jeans.
A woman in a cream sweater and blue jeans leaning against a graffiti-covered mailbox on a city sidewalk.
Black and white portrait of a woman in a long-sleeved knitted dress outdoors amongst foliage, photographed by Cheyenne Ellis.
Woman in a white turtleneck sweater and shorts walking across stepping stones in a shallow forest stream by Caitlin Mitchell.
Black and white portrait of a blonde woman holding a small daisy over her eye, wearing a knitted turtleneck sweater.
Model wearing a light grey bucket hat and chunky cable-knit sweater under a cloudy sky.
Black and white portrait of a woman in a cable-knit sweater holding a small flower to her eye against an outdoor rural background
Model wearing a brown fleece jacket and matching balaclava seated outdoors on a rocky terrain by foliage.
Model crouching against a white background wearing a burgundy suit and black heels for Alex Perry Resort 25
Model seated wearing a long dark structured coat against a plain background with vibrant lens flare streaks.
A man wearing a black jacket and leather trousers standing on a city street at night next to a yellow taxi.
Margot Robbie wearing a structured dark dress and capelet in a low angle monochrome fashion portrait for Vogue Australia.
Monochrome portrait of a model with long curly hair wearing a textured dark knit sweater outdoors in Sydney.
From the same project