Logo
  • Home
  • ·Media
  • ·Soft Goat Fall 2024 Campaign Editorial
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Model standing on a city street wearing a dark burgundy cable knit sweater and matching skirt.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman wearing cable knit sweatercable knit sweaterknit sweatersweaterwoman in burgundy outfitburgundy outfitwoman standing on streetwoman

Description

This photograph from the Soft Goat Fall 2024 ad campaign features a model standing outdoors on an urban street, styled in a dark burgundy cable knit turtleneck sweater and matching skirt. The lighting casts distinct shadows across the scene, highlighting the rich texture of the knitwear against the blurred city background. The project was created with creative direction by Stephanie Bergström and Erik Magnuson, styling by Columbine Smille, and photography by Sebastián Sabal-Bruce.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Burgundy (100%)

Background

Street

Context

Advertising Campaign