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  • ·Soft Goat Fall 2024 Ad Campaign Editorial Portrait
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Man wearing a grey knit sweater and white trousers standing against a textured wall.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

black man wearing grey sweaterblack mangrey sweaterman in grey sweaterknit sweaterwhite trousersgrey knit sweater

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a black man wearing a grey knit sweater with white cuffs and white trousers. He is captured from a low angle, standing against a mottled, textured brown wall with an upright structural element visible behind him. The image employs natural lighting, highlighting the soft texture of the knitwear against the rustic background. The composition is vertical and editorial in style, showcasing minimalist styling directed by Stephanie Bergström and Erik Magnuson, with photography by Jack Grainge.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Medium Grey (50%)
Pure White (50%)

Background

Stone Texture

Context

Advertising Campaign