Soft Goat Fall 2024 Ad Campaign 2024

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a black man wearing a grey knit sweater with white cuffs and white trousers. He is captured from a low angle, standing against a mottled, textured brown wall with an upright structural element visible behind him. The image employs natural lighting, highlighting the soft texture of the knitwear against the rustic background. The composition is vertical and editorial in style, showcasing minimalist styling directed by Stephanie Bergström and Erik Magnuson, with photography by Jack Grainge.