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  • ·Soft Goat Fall 2024 Ad Campaign editorial portrait
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Model wearing a dark blue jacket and skirt set over a white top outdoors in New York City.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman wearing dark blue jacketdark blue jacketblue jacketwoman wearing dark blue skirtdark blue skirtblue skirtwhite topwoman in urban settingmodel posing outdoors

Description

This portrait from Soft Goat's Fall 2024 ad campaign features a model standing outdoors in New York City. The subject wears a dark blue jacket and skirt over a white top, captured in natural daylight on an urban street. The creative direction is led by Stephanie Bergström and Erik Magnuson, with styling by Columbine Smille and photography by Jack Grainge. Hair was styled by Adlena and makeup by Chloe Grae.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Navy (70%)
Pure White (30%)

Background

Street

Context

Advertising Campaign