BrandSoft Goat
ProjectFall 2024 Ad Campaign

Soft Goat Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This vertical portrait features a model wearing a thick ribbed white turtleneck sweater and dark rectangular sunglasses, captured in New York City for the Soft Goat Fall 2024 ad campaign. The lighting casts a strong diagonal shadow across the model's nose and cheekbone against a dark, out-of-focus background. The subject has dark, slicked-back hair and a neutral expression, highlighting the texture of the knitwear. The image is styled with a minimalist, contemporary aesthetic.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Cream (80%)
Jet Black (20%)
Context
Advertising Campaign
