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Model wearing a white turtleneck sweater and black sunglasses outdoors in natural sunlight

Soft Goat Fall 2024 Ad Campaign 2024

About

This vertical portrait features a model wearing a thick ribbed white turtleneck sweater and dark rectangular sunglasses, captured in New York City for the Soft Goat Fall 2024 ad campaign. The lighting casts a strong diagonal shadow across the model's nose and cheekbone against a dark, out-of-focus background. The subject has dark, slicked-back hair and a neutral expression, highlighting the texture of the knitwear. The image is styled with a minimalist, contemporary aesthetic.

Brand

Soft Goat

Project

Soft Goat Fall 2024 Ad Campaign 2024

Keywords

woman in white turtleneckwhite turtleneck sweaterturtleneck sweaterwhite sweaterblack sunglassessunglasses

Credits

Stephanie Bergström and Erik Magnuson
Soft Goat Creative Directors
Columbine Smille
Stylist and Director
Sebastián Sabal-Bruce
Women’s Collection Photographer
Jack Grainge
Men’s Collection Photographer
Adlena
Hair

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Context

Advertising Campaign
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