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Brand
Soft Goat
ProjectFall 2024 Ad Campaign
Model wearing a black puffer jacket, hoodie, beanie, and sunglasses outdoors on a city street.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in black puffer jacketblack puffer jacketpuffer jacketblack jacketwoman in hoodiegrey hoodiehoodieblack beaniebeaniesunglasseswoman wearing sunglasses

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a model walking outdoors on a New York City street. The subject wears a black puffer jacket layered over a grey zip hoodie, accompanied by a fitted black beanie and dark sunglasses. The monochromatic black and white aesthetic emphasizes clean tailoring and heavy outerwear textures against an out-of-focus urban backdrop.