Soft Goat Fall 2024 Ad Campaign 2024

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a model walking outdoors on a New York City street. The subject wears a black puffer jacket layered over a grey zip hoodie, accompanied by a fitted black beanie and dark sunglasses. The monochromatic black and white aesthetic emphasizes clean tailoring and heavy outerwear textures against an out-of-focus urban backdrop.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign