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Model wearing a black puffer jacket, hoodie, beanie, and sunglasses outdoors on a city street.

Soft Goat Fall 2024 Ad Campaign 2024

About

This portrait from the Soft Goat Fall 2024 ad campaign features a model walking outdoors on a New York City street. The subject wears a black puffer jacket layered over a grey zip hoodie, accompanied by a fitted black beanie and dark sunglasses. The monochromatic black and white aesthetic emphasizes clean tailoring and heavy outerwear textures against an out-of-focus urban backdrop.

Brand

Soft Goat

Project

Soft Goat Fall 2024 Ad Campaign 2024

Keywords

woman in black puffer jacketblack puffer jacketpuffer jacketblack jacketwoman in hoodiegrey hoodiehoodieblack beaniebeaniesunglasseswoman wearing sunglasses

Credits

Stephanie Bergström and Erik Magnuson
Soft Goat Creative Directors
Columbine Smille
Stylist and Director
Sebastián Sabal-Bruce
Women’s Collection Photographer
Jack Grainge
Men’s Collection Photographer
Adlena
Hair

Styles

EditorialVerticalCommercialMonochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Background

Street

Context

Advertising Campaign
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