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  • ·Soft Goat Fall 2024 Ad Campaign Portrait
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Model wearing a dark hooded top and sunglasses outdoors against a blurred background for Soft Goat.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in dark hoodwoman in hooddark hoodhoodsunglasseswoman wearing sunglasses

Description

This portrait from the Soft Goat Fall 2024 ad campaign features a model captured outdoors in New York City. The subject wears a dark hooded garment and sunglasses, with styling by Columbine Smille and photography by Sebastián Sabal-Bruce. The natural lighting highlights the textured apparel against a softly blurred urban background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

Street

Context

Advertising Campaign