Soft Goat Fall 2024 Ad Campaign 2024

Description

This black and white fashion campaign image features a model walking down a New York City street for the Soft Goat Fall 2024 ad campaign. The subject wears a dark puffer jacket over a zipped hooded top, trousers, slim sunglasses, and a headband, captured in a candid street style moment with blurred urban buildings in the background. The lighting is natural and diffuse, highlighting the textures of the outerwear and the sharp contrast of the monochrome grade. Direction was led by Stephanie Bergström and Erik Magnuson, with styling by Columbine Smille and photography by Sebastián Sabal-Bruce.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign