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Brand
Soft Goat
ProjectFall 2024 Ad Campaign
Model in a cream jacket and dark hooded sweater standing on a city street for Soft Goat fall campaign.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in cream jacketwoman in jacketcream jacketjackethooded sweaterwoman standingwoman

Description

This black and white portrait for the Soft Goat Fall 2024 ad campaign features a model standing on an urban street in New York City. The subject wears a light-coloured collared jacket layered over a dark hooded top with arms crossed. The background shows a city thoroughfare with parked vehicles and distant buildings under natural outdoor lighting. The campaign photography was directed by Stephanie Bergström and Erik Magnuson, with styling by Columbine Smille and photography by Sebastián Sabal-Bruce.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Cream (50%)
Jet Black (50%)

Background

Street

Context

Advertising Campaign