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  • ·Soft Goat Fall 2024 Grey Wool Coat Campaign Editorial
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Model seen from behind wearing a grey wool coat walking outdoors on a city street.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in grey wool coatgrey wool coatwool coatgrey coatcoatwoman walkingwoman

Description

This image from Soft Goat's Fall 2024 ad campaign features a model captured from behind while walking along a bustling city street. The subject wears a structured grey wool coat paired with dark sunglasses and a dark scarf. The shallow depth of field softly blurs the urban background traffic and architectural elements, drawing focus to the outerwear silhouette and texture. The composition was directed by Stephanie Bergström and Erik Magnuson, styled by Columbine Smille, and photographed in New York City with hair by Adlena and makeup by Chloe Grae.

Style

Editorial, Vertical, Moody, Raw

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (90%)

Background

Street

Context

Advertising Campaign