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  • ·Soft Goat Fall 2024 menswear campaign portrait
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Close-up portrait of a Black man wearing a cream V-neck knit sweater, looking away in profile against a dark background.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

black man wearing cream sweaterblack manman in cream sweatercream v-neck sweatercream sweaterv-neck sweaterknit sweater

Description

This portrait for the Soft Goat Fall 2024 ad campaign features a Black man in profile wearing a textured cream V-neck knit sweater. The composition focuses on a close-up angle with natural lighting highlighting the fabric texture and the subject's profile. Captured in New York City by photographer Jack Grainge with creative direction by Stephanie Bergström and Erik Magnuson, styling by Columbine Smille, hair by Adlena, and makeup by Chloe Grae. The background remains dark and moody, emphasizing the garment and the subject.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Natural light

Industries

Menswear

Color

Cream (80%)

Context

Advertising Campaign