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  • ·Soft Goat Fall 2024 Ad Campaign Burgundy Knitwear Editorial
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Model wearing a matching burgundy knit sweater and long skirt standing on an urban street.

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in burgundy knit sweaterburgundy knit sweaterknit sweaterburgundy skirtlong skirtknit outfitred heelsscarf

Description

This image from the Soft Goat Fall 2024 ad campaign features a model standing outdoors on an urban street, dressed in a monochromatic burgundy knit outfit. The look consists of a textured cable-knit sweater, a matching long knit skirt, and a scarf draped over the shoulder. The model wears pointed-toe red heels and poses with hands on hips against a backdrop of asphalt and building exteriors. Natural daylight casts distinct shadows across the pavement.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Burgundy (80%)
Crimson (20%)

Background

Street

Context

Advertising Campaign