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  • ·Soft Goat Fall 2024 Ad Campaign street portrait
BrandSoft Goat
ProjectFall 2024 Ad Campaign
Woman in a knit vest and skirt standing outdoors on a street, shielding her eyes from bright sunlight

Soft Goat Fall 2024 Ad Campaign 2024

Associated creatives

Stephanie Bergström and Erik Magnuson
Stephanie Bergström and Erik MagnusonSoft Goat Creative Directors
Columbine Smille
Columbine SmilleStylist and Director
Sebastián Sabal-Bruce
Sebastián Sabal-BruceWomen’s Collection Photographer
Jack Grainge
Jack GraingeMen’s Collection Photographer
Adlena
AdlenaHair
Chloe Grae
Chloe GraeMakeup
New York City
New York CityLocation

Tags

woman in knit vestknit vestwoman standingwoman on streetknit skirt

Description

A woman stands outdoors on a city street, photographed for the Soft Goat Fall 2024 ad campaign in New York City. She wears a textured knit sleeveless vest over a long-sleeved top and a matching knit skirt, with strong sunlight casting dramatic shadows across her face and body as she raises a hand to shield her eyes. The composition captures an urban exterior setting with closed storefront shutters and weathered signage visible in the background.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (100%)

Background

Street

Context

Advertising Campaign