Brand
ProjectArc'teryx Everyday

Arcteryx Arc'teryx Everyday 2022
Associated creatives
Tags
Description
This black and white urban street portrait captures a woman in profile wearing a baseball cap, sunglasses, and a technical jacket as part of the Arcteryx Everyday project. Photographed by Julian Schulz with art direction by Sam Ledger, the scene is set on a bustling city street with high-contrast monochrome tones. The subject's long dark hair extends down her back while other pedestrians move in the background. The high-contrast lighting accentuates the textures of her apparel against the urban environment.
Style
Editorial, Vertical, Monochrome, Matte
Techniques
Analogue / film
Industries
Outdoor & Performance Apparel
Color
Jet Black (50%)
Pure White (50%)
Background
Street
Context
Advertising Campaign, Editorial