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Brand
Gucci
ProjectHoliday 2023 Ad Campaign
Model in navy blue coat, scarf, and matching beanie against an interior background for Gucci Holiday 2023 campaign.

Gucci Holiday 2023 Ad Campaign 2023

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Anthony Seklaoui
Anthony SeklaouiPhotographer
Marcell Rev 
Marcell Rev Director
Alastair McKimm
Alastair McKimmStylist
Benjamin Muller
Benjamin MullerHair
Sam Visser
Sam VisserMakeup
“I Feel Love” written by Pete Bellotte
“I Feel Love” written by Pete Bellotte
Giorgio Moroder
Giorgio Moroder
and Donna Summer
and Donna Summer
performed by Sam Smith
performed by Sam Smith

Tags

model in navy blue coatnavy blue coatblue coatcoatblue scarfscarfknit beaniebeanie

Description

This portrait from the Gucci Holiday 2023 ad campaign features a model wearing a dark navy blue wool coat, a patterned blue scarf, and a matching striped knit beanie. The composition is shot vertically with direct lighting, capturing the upper body against a dimly lit interior background with visible window and door frames. Styling for the campaign was led by Alastair McKimm under the creative direction of Sabato De Sarno. Photography is credited to Anthony Seklaoui with direction by Marcell Rev.