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Brand
Zara
ProjectSpring 2024 Men's Ad Campaign
Model Toon Lobach wearing a knitted vest and dark trousers posing in front of a window for Zara

Zara Spring 2024 Men's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Will Sumrall
Will SumrallArt Director
Maurice Dusault
Maurice DusaultSenior Art Director
Annemarieke van Drimmelen
Annemarieke van DrimmelenPhotographer
Fabien Baron
Fabien BaronFilm Director
Toon Lobach
Toon LobachModel
Karl Templer
Karl TemplerStylist

Tags

toon lobachmodel toon lobachman posingknitted vestcable knit vestknit vestdark trousersblack trousers

Description

This black and white editorial photograph captures model Toon Lobach posing dynamically against a frosted window sill for the Zara Spring 2024 Men's Ad Campaign. Shot by photographer Annemarieke van Drimmelen with art direction by Will Sumrall and styling by Karl Templer, the portrait emphasizes texture and form. The subject wears a sleeveless cable-knit sweater vest paired with dark trousers, his arms raised expressively in silhouette against the bright natural light filtering through the windowpanes. The high-contrast monochromatic grading highlights the intricate knit patterns and the tactile qualities of the apparel against a moody, textured interior setting.