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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Close-up portrait of a model wearing a dark brown wool coat with a high buttoned collar against a white background.

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

model in dark brown coatdark brown coatbrown coatmodel posingwoman in coathigh collar coat

Description

This portrait from the H&M A/W 2024 campaign lookbook features model Chloe Oh captured by photographer Carlos Garcia, with art direction by Mimi Makela and styling by Lisa Lindqwister. The tight composition focuses on the subject wearing a structured dark brown wool coat featuring a prominent high collar and matching dark buttons. Hair styling by Andrea Martinelli leaves dark strands falling across the face, complemented by natural makeup by Regina Törnwall. The clean white studio backdrop highlights the rich texture of the outerwear.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Espresso (100%)

Background

White Seamless

Context

Lookbook