H&M A/W 2024 Campaign lookbook 2024

Description

This fashion editorial portrait from the H&M A/W 2024 campaign features a model styled in a structured grey tweed jacket and matching skirt, holding a dark leather shoulder bag. The model wears tall dark boots and stands against a neutral gradient studio backdrop. Lighting is clean and focused, highlighting the sharp tailoring and texture of the garments. The shot was captured by photographer Carlos Garcia with styling by Lisa Lindqwister and art direction by Mimi Makela.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign, Lookbook