Brand
ProjectA/W 2024 Campaign lookbook

H&M A/W 2024 Campaign lookbook 2024
Associated creatives
Tags
Description
This fashion portrait from the H&M A/W 2024 campaign lookbook features a model captured against a seamless grey backdrop. Photographed by Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister, the composition highlights a matching suede jacket and skirt paired with tall dark boots. The lighting is crisp and even, emphasizing the rich textures of the garments and the model's windswept hair. Hair styling by Andrea Martinelli and makeup by Regina Törnwall complete the look.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Charcoal (80%)
Jet Black (20%)
Background
Grey Seamless
Context
Lookbook

