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Model in a suede jacket and matching skirt with tall dark boots against a grey studio backdrop

H&M A/W 2024 Campaign lookbook 2024

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Description

This fashion portrait from the H&M A/W 2024 campaign lookbook features a model captured against a seamless grey backdrop. Photographed by Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister, the composition highlights a matching suede jacket and skirt paired with tall dark boots. The lighting is crisp and even, emphasizing the rich textures of the garments and the model's windswept hair. Hair styling by Andrea Martinelli and makeup by Regina Törnwall complete the look.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Charcoal (80%)
Jet Black (20%)

Background

Grey Seamless

Context

Lookbook